Four Scary Media Mistakes to Avoid

Managing media interviews takes skill and practice and there are several mistakes a spokesperson needs to avoid. Not knowing key messaging well enough, not mastering key bridging techniques, not refining body language, and not having a clear crisis communications plan in place are all common mistakes that can be very costly to your business and […]

How to measure the success of a PR campaign

Measuring your PR campaign is an important part of the public relations process as it allows you to see how successful you were in gaining coverage for your client, and it helps them to see the value and audience reach of the stories you achieved. While the results will vary, they help to show which […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to write a media release

Want to know how to write a media release? Knowing how to effectively craft and distribute a media release (or what some call a press release) is a great skill to have, as it is one of the most effective ways of telling your story. They can come in handy for a host of reasons and […]

Why becoming a media commentator helps with brand authority

Brand trust matters and by putting your CEO or key company spokesperson forward as a media commentator you are helping build your brand authority and strengthen your reputation. Market research shows 81 per cent of consumers buy from brands they trust, with authenticity another driving factor in determining what company they like and support. Watch […]

Content planning: How to source content for your business

Do you struggle with content plannng? We’ve all heard the phrase ‘content is king’, and we are currently operating in a world where business owners are expected to not only have profiles on multiple platforms, you also have to be constantly active to remain relevant and credible! While it can seem like a lot of […]

Crisis communication examples

Crisis Communications is a vital part of Public Relations. Successful Crisis Communications can mean the difference between weathering a storm and having your company’s reputation so severely damaged, it is impossible to return to full business. Successful Crisis Communications strategies usually utilise many different tools and methods, encompassing media releases, social media announcements, and often […]

After hours doctors help save life of Logan baby

An after-hours doctor has saved the life of a Logan baby by discovering the child was suffering from a potentially deadly heart condition. Blake Shelford was 10 months old when she was diagnosed with tetralogy of fallot, a rare condition caused by a combination of four heart defects, following a visit from House Call Doctor. […]

How to ask for reviews to grow your business

Reviews matter with 93% of customers choosing a service based on feedback. So here is some tips on how to ask for reviews. Types of Reviews Quote Quote testimonials and reviews allow brands to share the voice of their loyal customers to help build brand trust. A quote testimonial and review can be displayed in […]

Why does your business need a media kit?

A media kit, also known as a press kit, can either be a page on your website, a printed-out folder or an email attachment that contains resources and information about your organisation, event or product which journalists can use. These media kits are mainly sent to journalists or newsroom Chiefs of Staff. They help them […]

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