We do more than create campaigns. We teach you how to communicate them.
We know how the media works and what journalists across TV, radio, and print need so that is what we deliver.
We do not believe in the easy, 'one-size-fits-all' approach to PR and media releases.
Tailored and targeted PR
We give you informed and honest advice to identify your best opportunity and create a tailored campaign that is targeted to relevant locations, media markets, and industry publications.
Media ready spokespeople
We can then prepare you with media training to teach you the interview skills and presentation techniques to be a confident spokesperson for the campaign.
Video to tell your story
And we think in terms of pictures. As former TV reporters we know providing video footage as part of your PR tool kit can help gain widespread TV coverage. We have a network of professional TV cameramen and producers around Australia who film and edit a Video News Release (VNR) that we send to journalists to help them tell your story.
It is an approach to storytelling that works. For our clients, it's achieved millions of dollars in free media coverage. You'll find examples here.