Why there is no ‘one-size-fits-all’ approach in PR
A ‘one-size-fits-all’ approach to PR is a recipe for failure. Just as every client is unique, so too is the PR strategy and approach you need to take to make every PR campaign a success. Raising brand awareness is how we measure a successful PR campaign and the key to that success is tailoring your […]
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Why Media Training Is Important
In today’s fast-moving media climate, every statement has the potential to quickly become headline news. Whether you are an emerging entrepreneur, a seasoned executive, or someone aiming to enhance you or your company’s public profile, it’s critical to master the art of effective communication, for both you and your organisation. And one of the most […]
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PR blunders in 2018 – crisis management
2018 has been a roller-coaster of a year with both triumphs and blunders. There have been natural disasters, leadership spills, Commonwealth Games and two Royal Weddings – just to name a few of this year’s major events! But between all these moments, there have been some PR blunders that serve as cautionary tales to companies […]
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How to reach your audience through radio and online
Whether it be listeners turning in to radio, online or listening live through a stereo or an app, radio is a proven influential tool that reaches a wide audience. Radio remains a powerful medium, with 82% of Australians tuning in weekly to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week. Our Communications Director, […]
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How to make headline news for your business
Making headline news for your business is an effective way to help your brand stand out from your competitors. For corporations, CEOs, and executives, securing news headlines is just one of the aims of a targeted, well-crafted PR strategy to help boost your brand’s visibility and credibility. However, breaking through all the noise and capturing […]
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Adoni Media: Australia’s most experienced media training team
Effective communication requires CEOs, executives, and key spokespeople to be clear, concise, and confident in media interviews, press conferences, and presentations. These are skills taught by Australia’s most experienced media training team at Adoni Media. Wondering what our experience is? Read on below. Understanding how the media works, having the skills to shape messaging, and […]
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What is the role of a PR Agency?
As Australia’s leading public relations and media training firm, at Adoni Media we’re often asked “what is the role of a PR agency?”, “what services does a PR agency provide?”, or “why do we need PR?” PR agencies play a crucial role in shaping and protecting a brand’s image and reputation. How do they do this? […]
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The do’s and dont’s of responding to journalists
When a journalist calls requesting an interview about you or your company – what do you do? Chances are there is a moment or two of panic. For even the most experienced public speakers the idea of being interviewed can be terrifying but, refusing to speak to a journalist is never the answer. At best […]
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What makes a good commentator
The role of a commentator is to provide additional information, inside knowledge, and not surprisingly, commentary, about current events. They’re not limited to politics but can discuss all manner of things – celebrities, popular culture, sports, finance, real estate, the list goes on. Commentating can show off your skills and knowledge of an industry, as […]
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