How to reach your audience through radio and online

Whether it be listeners turning in to radio, online or listening live through a stereo or an app, radio is a proven influential tool that reaches a wide audience. Radio remains a powerful medium, with 82% of Australians tuning in weekly to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week. Our Communications Director, […]

Telum talks to Leisa Goddard

Telum Talks To Leisa Goddard, Managing Director, Adoni Media What is your approach to media training? If you are going to do media training, you want to do it with somebody who has been in the sort of situations and covering the stories that you’re likely to face. A key part of it is giving […]

How to use a Video News Release to promote your brand

Have you heard of a Video News Release? A Video News Release or a VNR, as it is known in the media and PR world, is a very powerful tool to have in any public relations strategy. A VNR is the television friendly equivalent of a press release and features interviews with key spokespeople or […]

The Top Ten tips for radio interviews and how to achieve radio coverage

Do you know the best ways to use the incredible power of radio to boost your storytelling and achieve your PR and communication goals? AM, FM and DAB radio stations can give you access to tell your story to a huge audience, while giving the listener what feels like a very personal listening experience. To […]

What makes a good commentator

The role of a commentator is to provide additional information, inside knowledge, and not surprisingly, commentary, about current events. They’re not limited to politics but can discuss all manner of things – celebrities, popular culture, sports, finance, real estate, the list goes on. Commentating can show off your skills and knowledge of an industry, as […]

Crisis Communications Plan: How-To Guide

Having a crisis communication plan in place is the key to being prepared for any crisis that appears, big or small. Knowing how to appropriately negotiate a crisis is one of the cornerstones of an effective public relations strategy for any business. It is standard practice for a business to respond to a crisis situation […]

Radio interview tips

Do you need some radio interview tips? Despite the rise of various digital formats, radio still maintains a strong and vital presence within the media industry. The main advantage of radio is that it is an anywhere, anytime medium, thanks to its portability and accessibility. The accessibility of radio enables listening to occur in places […]

What makes an effective press conference?

A successful press conference is a key public relations tool for making sure a major announcement is heard by as many people as possible. It’s efficient and a fast way of getting your message out to interested media at the one time. So, what is a press conference? It’s an event where people make an announcement to the media and respond to journalists questions. A lot […]

Why you should start PR now, not when a crisis hits

Businesses looking to build their profiles and reputations engage in proactive PR campaigns to boost awareness and grow their community and product sales. But when businesses attract unwelcome media attention through bad news, such as job cuts, scandals involving high-profile spokespeople or your brand, merger failures, or accidents, it’s how companies respond that determines how […]

100 new jobs for Logan youth living with a disability

A new multi-million-dollar employment hub opening today will create jobs for more than 100 Logan youth living with a disability. The search is on for teenagers from local high schools and young people with disability to begin on-the-job training in administration and supply chain roles, including forklift driver, administration officer, packaging, product assembly, and warehousing. Queensland’s leading disability employment charity, Help Enterprises, has spent […]

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