Why you need a long-term PR strategy

PR is used to prepare, promote, and protect your brand and reputation. And to do these successfully, you need good PR that is carefully planned to be sustained over a long period of time. A long-term PR strategy, as opposed to a quick-fix approach, is needed to establish your identity, grow and maintain credibility and […]

How to stay calm in an interview

Being asked to give an interview can be stressful and nerve-racking – but for many, conducting interviews is unavoidable. That’s why we have written this blog to teach you how to stay calm in an interview. Firstly, if you’re nervous, you are not alone. Glossophobia (also known as the fear of public speaking) is the […]

Introduction to Public Relations: PR101

Public Relations is a powerful component of any successful communication strategy for businesses and organisations looking to increase brand awareness and protect their reputation. PR involves generating campaigns to gain earned media coverage. Having a business name appear in the news, helps to maintain a positive public image by creating trust and credibility with a […]

What is the role of a PR Agency?

As Australia’s leading public relations and media training firm, at Adoni Media we’re often asked “what is the role of a PR agency?”, “what services does a PR agency provide?”, or “why do we need PR?” PR agencies play a crucial role in shaping and protecting a brand’s image and reputation. How do they do this? […]

What is a crisis management plan?

A crisis management plan is a smart business investment that places an organisation in a strong position to be able to respond efficiently and effectively when your reputation is at risk. These crises can range from a cybersecurity attack to a product recall and could have negative consequences if not handled effectively. We all know […]

Crisis Communication and brand reputation during a crisis

Effective crisis communication is crucial during a crisis in order to maintain brand reputation and positive public perception. According to our Managing Director, Leisa Goddard, brand image is successfully maintained when a crisis is handled quickly, openly and effectively. Be prepared Preparation is one of the keys to success. Having a brand crisis management plan […]

The importance of leadership in crisis management

Dealing with a crisis can be one of the most difficult tasks an individual or an organisation will face, and it’s up to those in leadership positions to bear the brunt when something goes wrong. Leaders are also often the face of an organisation, so play an important role in crisis management. They’re also often […]

How much does Public Relations cost in Australia?

Public Relations or PR plays a crucial role in shaping a company’s image, reputation, and success. Whether you’re a small startup, a not-for-profit organisation, or a major corporation, investing in PR helps your business connect with its target audience through strategic communications. However, one common question executives and marketing teams often ask is: How much […]

What to wear for a TV interview

In today’s technological world, visuals are everything. So, you may need to be ready to appear on camera at any time. This includes knowing what to wear for a tv interview. If your story has been picked up and you’ve been asked for an interview, you need to be able to dress appropriately for your […]

The power of PR and Storytelling

Public relations (PR) is all about storytelling. It revolves around the use of content and news to share a message about a business, product, or endeavour. Although they work closely together, PR is not advertising or marketing, but it holds the same importance in a business. Due to technological advancements and social media blurring the […]

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