Communication in the digital age: How to handle a crisis

Crises can make or break an organisation by impacting a company’s reputation. That’s why, communication in the digital age is more important than ever. Since the introduction of social media, customers are more connected with businesses and brands than ever before and because of this powerful connection, clients and consumers expect companies to be more […]

Five steps for effective crisis communication

Whether it’s COVID-19 related or your business finds itself in crisis for another reason there are key crisis communication steps that help deliver a cohesive response. Always show your empathy During a time of crisis and uncertainty and especially tragedy, people need to know you care, that you understand and that you are trying to […]

Cover letter examples: How to stand out

Do you need cover letter examples? With graduation looming for some, the panic of updating your resume and cover letter for applications is starting to set in. It’s easy to disregard your cover letter and focus on your resume, however, recruiters and hiring managers will receive hundreds of applications at a time. Writing a killer […]

Reputation Management: Case Studies

Reputation management should be a priority for every company. Time and time again we’ve seen individuals and companies have their reputation ruined instantly following controversy, speculation, or disasters. As these occur quickly, it’s important for your business to be ready to handle just about anything so you’re not searching for the best reputation management company […]

Effective communication during a crisis

In times of crisis, effective communication is critical to minimise reputational harm and instil confidence in your organisation and brand. We all know a crisis can hit a business at any time. But, how quickly you respond and the way you respond will determine how your organisation survives a crisis or, indeed, if it does […]

Crisis Management: Is it important and how is it effective

Every business or organisation can be susceptible to a crisis. Crisis Management is an important public relations tool in minimising damage to a company’s reputation. Effective crisis management cannot occur without quality communication. Being able to communicate quickly and in the right way during and after a crisis can determine the overall outcome of the […]

Crisis management plan examples

Do you need to re-evaluate your crisis management plan? A crisis refers to an unplanned or unforeseen event which can cause damage to an organisation’s reputation and public image or lead to conflict internally with employees and stakeholders. Without a team resolving and repairing any reputational damage, the crisis can grow and eventually lead to […]

How to write effective key messages

Key messaging creates the fundamental building block of any effective communications plan. If you don’t know what it is that sets your business apart from competitors, neither will the media and neither will your customers. Key messages aren’t just talking points for your spokespeople when talking to the media. They’re the things that define what […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

The Importance of PR for the Real Estate Industry

PR is an important tool for any property experts wanting to expand their media reach and become thought leaders for journalists covering real estate stories. The effect of media coverage for developers and agents cannot be underestimated as it builds profiles and establishes trust and credibility. Real estate professionals can become go-to media experts which […]

Page 16 of 17«‹14 151617 ›

Search Results

Adoni Media's library of PR, press, and media blogs