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Adoni Media's library of PR, press, and media blogs

 How to leverage Taylor Swift in PR

How to leverage Taylor Swift in PR

The Taylor Swift Australia tour has highlighted a hard economic truth – mass fandom is big business. The pop icon’s stadium shows are expected to generate $136 million in economic activity as fans flock to Melbourne and Sydney to see their idol in concert. Frontier Touring expects 6,000 international visitors and 60,000 interstate visitors will […]
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What is a press conference?

What is a press conference?

When the pandemic was in full force, millions of Australians spent their mornings eagerly watching COVID-19 press conferences, nervously awaiting the number of daily cases and information about whether their state would be sent into lockdown. For many, the daily watching of COVID-19 press conferences was a highly anticipated and nerve-wracking part of their morning […]
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The importance of networking

The importance of networking

Networking is a vital for any individual who wants to connect and engage with people for mutual benefits – and is especially important in media and PR. Just because you turn up to a networking event, doesn’t mean you are going to make contacts. You must put in the time, effort, organisation, persistence and a […]
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Crisis simulation: why it is important

Crisis simulation: why it is important

On any given day in Australia, 164 cyber-attacks are reported – that’s about one every 10 minutes. With that frequency, it is important businesses are ready to respond if they fall victim to cyber-attacks, but beyond that, organisations must be prepared for all types of crises. Crisis simulation, a strategic exercise that replicates real-world crisis […]
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How to influence government policy using PR

How to influence government policy using PR

Protesting in the street is one way to grab the media’s attention but a strategic Government Relations campaign that makes the news and directly lobbies political decision-makers is a powerful way to influence public policy, particularly in Canberra. Adoni Media has proven it is a leading agency in Australia for creating and delivering powerful and […]
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Crisis communication examples

Crisis communication examples

Crisis Communications is a vital part of Public Relations. Successful Crisis Communications can mean the difference between weathering a storm and having your company’s reputation so severely damaged, it is impossible to return to full business. Successful Crisis Communications strategies usually utilise many different tools and methods, encompassing media releases, social media announcements, and often […]
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Why a corporate video needs to be in your PR strategy

Why a corporate video needs to be in your PR strategy

In the last two years, many businesses had to switch and learn how to work and communicate virtually. This change transformed communication in the workplace and saw video emerge as an efficient and preferred communication method for many businesses.  A recent study found 98% of businesses have experienced a growth of videos in their internal […]
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