How social media is changing the way we consume news

Journalism has seen a massive change in the age of social media. The way that people consume information and news has been transformed by social media sites like Facebook, Twitter and Instagram. According to the ComRes/Burson-Marsteller 2016 EU Media Survey, Twitter has become the second most influential source of news for people. Traditional media has […]

Adoni Media congratulates scholarship winner

Madeline Whitting awarded The Leisa Goddard Scholarship for Excellence in Media QUT student Madeline Whitting has been announced as the winner of The Leisa Goddard Scholarship for Excellence in Media. The scholarship offers $5,000 to help with study costs and provides industry experience through an internship at the PR and Digital Agency established by Logie […]

The key to effective storytelling is media relations skills

Public relations is all about storytelling to connect with an audience. Stories tell a message, relay information and help us understand the world around us. Audiences tend to filter storytelling into three categories: Is this important to me? Is this unimportant to me? Will it affect my future, survival or well-being? These categories can help […]

How to stay proactive on social media platforms

Too often, businesses are on social media platforms but fail to keep it updated. With the increase in digital communication channels, social media management is essential and neglecting it can damage your brand and opportunity for new clients. Building a social media presence may seem daunting at first, but being proactive only takes a small […]

Tips for success in your media and communications degree

With the first day of Uni just weeks away, it’s time to get a head start on your year as a Media and Communications student. After a long summer break, some students may be feeling a little out of practice, or perhaps some are nervous to start their first year of tertiary study. Here are […]

The importance of managing your social media platforms

Too often businesses fall into the trap of creating social media platforms but then fail to manage them effectively. A poorly managed social media page can be worse than not having one at all. Each platform adds to your business’s digital reputation; if a potential customer or client sees a clearly neglected and outdated social […]

Adoni Media expands to the West Coast

Australia’s leading Public Relations and digital agency Adoni Media is officially open for business in Perth. Founder and Managing Director Leisa Goddard says she is thrilled to expand the company’s services to the west coast and continue growing the Adoni Media team. “From opening Adoni Media in 2012, I remember thinking if I just had […]

Tips for success at university: Media & communications

It’s often daunting thinking about finishing your university degree. Good advice, experience and knowledge can help you have success at university and beyond. Specifically, if you are studying a media, communications or public relations degree, it’s important to gain experience in the field you want to work in, to ensure you feel comfortable when you […]

Media relations can boost your communications strategy

Media relations is a vital part of any communications strategy if managed effectively. However, the thought of managing media relations can sometimes be daunting. Who do I call? What do I say? How do I know if my pitch is newsworthy? Having a tailored media relations strategy will help with this and allow you to make […]

Establishing a social media presence on LinkedIn

As a virtual resume and networking platform, LinkedIn is a great place for PR students to be found. Putting in the time and effort to establish a social media presence on LinkedIn is a worthy investment for your future as a PR professional. Here are 10 rules from our team at Adoni Media to help […]

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